Brighton and Hove Triathlon have announced active skincare brand sebamed as their title sponsor. Together, they will be bringing the Sebamed Brighton and Hove Triathlon to the South Coast this September 17th. Sebamed were Transition Sponsor for the closed-road triathlon in 2016 and 2017 sees them upgrade to Title Sponsor.[LB1]
Sebamed is one of the world’s leading medicinal skincare brands, creating soap-free products with the same pH value as the skin – pH 5.5. Dermatologically tested and recommended for sensitive and stressed skin, they are the perfect products for an active lifestyle.
Sebamed will be prominent over the triathlon weekend, sampling skincare products to triathletes as well as promoting their wide range of products, from Baby to Anti-Dry within The MoveGB Sport and Fitness Show.
With the introduction of children’s racing, as well as distances suitable for beginners to elite, sebamed’s products suit all athletes competing.
To celebrate the collaborative launch, the first 50 entries into the Sebamed Brighton and Hove Triathlon will receive a sebamed Limited Edition Grapefruit Shower Gel worth £9.99.
With the Sebamed Brighton and Hove Triathlon finish podium and Snapchat filter present over the weekend, there will be plenty of photo opportunities for all of those competing
John Lunt, Brighton and Hove Triathlon Event Director, said of the partnership: ‘We are honoured to be working with sebamed as title sponsor. Their healthy skincare range is the perfect fit for triathletes who push their bodies hard.’
Sebamed’s Marketing Manager, Louise Ball, also commented: ‘Looking after your skin, especially if you take part in sports or exercise, is very important. Whilst you push yourself to the limit, your skin gets stressed and using a skincare regime which is created around the same pH level as healthy skin allows you to wash and cleanse, without damaging your skin and leaving it open to potential irritants – making your recovery time quicker! We are passionate about promoting healthy skin and our partnership with Brighton and Hove Triathlon is the perfect match for us, especially after last year’s great success.’