Active skincare brand, sebamed, have renewed their partnership with Brighton and Hove Triathlon for a third consecutive year. Joining the team as a sponsor in the event’s inaugural year, their partnership was upgraded to Title Sponsor for 2017 and 2018.
Sebamed Brighton and Hove Triathlon saw a 20% increase in competitors for September’s race, with 40% female entrants and 43% beginners. The sun shone as 1200 participants raced on the open-water, closed-road beachfront course. Sebamed were prominent over the triathlon weekend and distributed 23,500 product samples to triathletes, their supporters and spectators.
Now in its third year, the organisers are looking to continue growing and are hoping for 1500 competitors.
With relay options, the UK’s first ‘Rainbow’ Wave in support of diversity and inclusion in sport and the addition of children’s racing in 2017, Sebamed Brighton and Hove Triathlon is growing into one of the biggest events on the triathlon calendar.
John Lunt, Brighton and Hove Triathlon Event Director, commented: ‘We’re very excited to have sebamed back on board for 2018. Their healthy skincare range is the perfect fit for triathletes who push their bodies hard‘.
Sebamed’s Marketing Manager, Louise Ball, said of the continuing partnership: ‘We’re very excited to be working with the Brighton and Hove Triathlon team again for 2018. Looking after your skin, especially if you take part in sports or exercise, is very important. We are passionate about promoting healthy skin and our partnership with Brighton and Hove Triathlon is the perfect match for us, especially after last year’s great success.‘